Fashion Empress

International sales account for Elizabeth Arden’s sales growth of more than 65 percent. From a 7 percent growth on sales, Elizabeth Arden has now signed a new licensing deal with Shawn “Jay-Z” Carter’s founded clothing label called the Rocawear.

Rocawear was sold by Shawn to the Iconix Brand Group Incorporated last April this year but he is definitely still involved in the business. Arden’s president and chief executive officer E. Scott Beattie mentioned that the scent creation will still be Shawn’s own choice.

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